Privacy Policy

Who We Are

Buxton Dental ("we", "us", or "our") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, store, and protect your personal data when you use our website www.buxtondental.co.uk, contact us, or use our services.

  • Practice name: Buxton Dental
  • Website: www.buxtondental.co.uk
  • Address: 2-3 Belmont Terrace, Buxton, Derbyshire, SK17 6DZ
  • Email: info@buxtondental.co.uk

    • What Personal Data We Collect

    Information you provide to us:

  • Information submitted via contact forms

    • Website usage data:

  • Browser and device information
  • Pages visited and time spent on the site

    • How We Use Your Data

    We use your personal data to respond to enquiries, manage appointments, provide information about our services, improve our website, maintain security, and comply with legal obligations. We do not sell your personal data.

    Legal Basis for Processing

    We process personal data under the UK GDPR based on consent, legitimate interests, and legal obligations.

    Cookies & Tracking Technologies

    Our website uses cookies and similar tracking technologies to enhance user experience, analyse website performance, and support our advertising efforts. You can control cookies through your browser settings.

    Types of cookies we use:

  • Essential cookies: Required for the website to function properly
  • Analytics cookies: Help us understand how visitors interact with our website
  • Advertising cookies: Used to deliver relevant advertisements and track ad campaign performance

    • Advertising & Remarketing

    With your consent only, we use the Meta (Facebook) Pixel to measure how our adverts perform. Nothing is loaded or sent to Meta until you choose "Accept" in our cookie notice. You can change or withdraw your choice at any time using "Cookie settings" at the bottom of every page; withdrawing stops further sharing straight away and removes Meta's cookies from your browser. Rejecting marketing cookies never affects bookings or payments. If you arrive from one of our adverts, the advert's campaign tags (for example which advert you clicked) are saved with your enquiry in our own secure booking system so we know which adverts work; this is never shared with Meta. Meta's click identifier (fbclid) is only kept, and campaign tags are only stored in your browser, if you accept marketing cookies.

    What Meta receives (with consent):

  • A page view on a small number of general pages only (home, about, team, contact, membership, blog index and this policy)
  • The address of that page only, with no advert tags, click identifiers or other link details, plus device, browser and IP address
  • Meta's own cookies (_fbp, _fbc) used to recognise your browser

    • We do not send Meta your name, email, phone number, postcode, the treatments you are interested in, your dental concerns, bookings or payments. The Pixel is not used on treatment, booking-confirmation or payment pages. Meta may use the data it receives in accordance with its own Data Policy.

    How to opt out:

  • Adjust your ad preferences in your Facebook Ad Settings
  • Use the Digital Advertising Alliance opt-out
  • Enable "Do Not Track" in your browser settings
  • Clear or block cookies via your browser settings

    • Data Sharing

    We may share your data with trusted service providers, professional advisers, or regulatory bodies where legally required. All third parties are required to safeguard your data.

    Third parties we share data with:

  • Meta Platforms, Inc. – advert measurement via Meta Pixel page views, only with your cookie consent
  • Stripe – for secure payment processing
  • Email service providers – for sending booking confirmations and reminders

    • Data Security

    We use appropriate technical and organisational measures to protect personal data from unauthorised access, loss, or misuse.

    Data Retention

    Personal data is retained only for as long as necessary to fulfil the purposes outlined in this policy or to meet legal requirements.

    Your Rights

    You have the right to access, correct, erase, restrict, or object to processing of your personal data, and to withdraw consent at any time.

    Complaints

    If you are dissatisfied with how we handle your data, you may complain to the Information Commissioner's Office (ICO): www.ico.org.uk | Tel: 0303 123 1113

    Changes to This Policy

    We may update this Privacy Policy from time to time. Any changes will be published on our website.